Research.Influence.Lead. 2018


When: Wednesday, October 3, 2018 9:00 a.m. – 5:00 p.m.

Where: ASAE Conference Center, 1575 I Street, N.W., Washington, DC 20005

Innovate to Motivate (I2M) was created in 2002 to address the needs of veteran political engagement professionals. We knew then, and believe today, that optimal government relations results derive from an evidence-based culture, application of scientific influence principles, and personal leadership. The biennial I2M conference is conducted in odd-numbered years, and we conduct shorter learning experiences in election years. Research. Influence. Lead. 2018 (RIL) is a one-day conference designed to emphasize the research, influence, and leadership disciplines that are critical to today’s government relations professional in a fast-paced, one-day format.

As with our I2M conference, serving as an RIL faculty member is a competitive process. Our Advisory Committee  considers presentation proposals for certain topics and votes to determine the most deserving submissions.

The new format includes “30 + 30” sessions with 30 minutes of fast paced content delivery followed by 30 minutes of facilitated discussion by one of our Advisory Committee members.

Our full agenda will be posted in August.

Confirmed Faculty

Brad Todd, author, The Great Revolt

Come hear from someone who did the shoe leather research to ascertain the myth v. the reality of the “Trump voter.” The Great Revolt  (Penguin Random House) marries on-the-ground investigation with the hard data analysis of electoral trends. The book reveals that the pivotal voters who unexpectedly turned the 2016 election had been hiding in plain sight—ignored by both parties, the media, and the political experts all at once. Deeply rooted themselves in the work-based, faith-driven traditional culture of the nation’s interior states, Brad Todd and his co-author, Salena Zito, examine and reframe the discussion of the “Trump voter” to answer the question: What’s next?

Dr. Craig Fleisher, Chief Learning Officer, Aurora WDC

Don’t be caught by surprise — there are tools, methods and techniques to create early warning systems in your operations. Dr. Fleisher will share how to gain an asymmetric advantage as you look around the corner and over the horizon to spot trends that matter to your government relations strategy.

Craig S. Fleisher, Ph.D., is the Chief Learning Officer (CLO) at Aurora WDC, Madison, WI, one of the globe’s leading intelligence professional service firms. A prolific author/editor of 14 published books and 150+ scholarly papers & chapters, Craig’s research has been included in numerous professional certification qualifying and licensing exams. Both in classrooms and boardrooms, his ideas, methods, and principles such as Analytic Fitness, KITs+1, Intelligence Analysis 3.0, FAROUT, and Intelligence-driven Innovation are presented internationally and regularly validated in dialogues & application with accomplished executives and top students. Among the top-cited Google Scholars in several subjects, Craig has been quoted in prominent international business media and advised associations, public agencies, think tanks & highly respected brands including 3M, ExxonMobil, GE, GM, J&J, Levi Strauss, Merck, and Proctor and Gamble.


Research. Influence. Lead.  is produced and founded by:

We specialize in helping organizations that need to galvanize their volunteers, PAC prospects and staff to advance their cause in the legislative process.

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Quorum is a public affairs software platform that enables organizations to launch grassroots advocacy campaigns, manage stakeholder engagement, and monitor Washington, Brussels, all 50 states, and thousands of cities around the country.

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Registration Deadlines

Government Relations Practitioners

  • By September 20- $189.00
  • After September 20 – $229.00

Non-Co-Host Government Relations Service Provider Firms

  • By September 20- $699.00
  • After September 20 – $799.00