I2M is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

Innovate to Motivate® (I2M) was the first conference of its kind created especially for veteran political involvement professionals. It was created in 2002 from the requests of experienced grassroots and PAC professionals who wanted more than a “show and tell” conference format. A hallmark of I2M is the diversity of our conference participants—-they hail from across the country, from a variety of organizations, which makes for unique conversations and learning moments. The annual I2M conference is truly a grassroots effort, as a majority of the curriculum is designed by an Advisory Committee of PAC, grassroots and lobbying professionals. Participants challenge themselves through a rigorous conference curriculum of PAC and grassroots productivity topics, the science of influence as it relates to PAC and grassroots, and professional development strategies.

Why should I attend the I2M Conference?

I2M caters to government relations professionals who are intellectually curious, regardless of their number of years in the profession. Although our conference participants are from different industries and organizations, they have something in common—many wear multiple “hats” in their organizations, and are responsible for several government relations disciplines, or they supervise a multi-disciplinary staff. They know how to do their jobs, so our curriculum focuses on “next level” best practices that are evidence-based. If you want to hear speakers you just don’t have access to in your normal conference circuit, I2M is for you!

"I2M and Amy are simply the best. I appreciated the exercises and brainstorming. This is active learning!"–Phil Guidry, American Kennel Club

“The quality of I2M’s speakers and topics is top notch! I manage PAC and grassroots, so it is a natural fit for me to attend a conference that has a combined curriculum that also includes a professional development component.”–Meaghan Killion Joyce, Manager, Political Affairs, International Paper

“Innovate to Motivate is so different from other events many peers in our industry attend.  I2M is not a huge cattle call conference which makes it a great opportunity to engage with others on a more personal level.  Over the years, I have found the topics we discuss are unique to other events.  I really enjoy the variety and diversity of the program and encourage others to consider joining us in Nashville this year.  Giddy up!”–Sharon Sussin, National Political Director, NFIB and Co-Chair, Innovate to Motivate

Upcoming I2M Events


Become a Member


I2M Town Hall


Showalter Innovation Award Nomination


Innovate to Motivate® Conferences, Town Halls and Research.Influence.Lead. are Co-Founded and produced by:

Follow her on Twitter — @AmyShowalter


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