Amy has presented this very popular workstorm topic most recently at ASAE’s annual conference to over 100 government relations professionals. This is a “turbo charge” format, which means we will be moving very quickly through the topic with no wasted time!

Government relations professionals who do not value metrics will not be valued in their organization. You will be guided through a real-time exercise on developing meaningful, value-based government relations metrics. You will leave this workstorm with new, improved ways to measure your work and communicate the results of your work.

You’ll learn:

• The eight common measurement mistakes that instantly devalue your function (and how to avoid using them)
• A formula to easily determine what to measure and when to measure it
• Why measuring your government relations work by PAC receipts, emails sent to legislators, social media follows and lobbyist meetings devalues your function (and how to create value-based metrics)
• What the “D” word is, and why you should never use it when describing your projects to peers and stakeholders
• Why an “elevator speech” is the wrong way to communicate value, and how to frame your value in a compelling, succinct way

Amy Showalter
Principal
The Showalter Group, Inc., Co-Founder and Producer, Innovate to Motivate