Innovation Award

In 2000, Amy Showalter and Peter Kennderdell created the original Showalter Innovation Award. Companies like Pfizer, Southwest Airlines, Nationwide Insurance, Genworth Financial, International Paper, and associations and non-profits like The American Heart Association, NFIB, and the Campaign for Tobacco Free Kids, among many others, have  received honors for grassroots or PAC innovations that have won the hearts and minds of our Innovation Award judges.


Recognition for Your Creative Work!

The Showalter Group’s Annual Political Involvement Program Innovation Award©
for Accomplishments in PAC and Grassroots

Nomination Information

What do The American Academy of Neurology, New York Life Insurance, International Paper, The American Motorcycle Association, The U.S. Chamber of Commerce, and The National Stone, Sand and Gravel Association have in common? They are a few of the over 30 organizations who have been recipients of the Showalter Innovation Award for advances in political involvement programs.

The Showalter Award acknowledges that the habit of innovation comes from a desire to provide new results and experiences to PAC and grassroots program participants. What are you doing to enhance the political involvement experience for your stakeholders?

Now in its 17th year, this awards program is the nation’s longest-running award for political involvement program innovations. Click here to read about our past winners.

A committee of experienced political involvement professionals will select the top innovators. The awards will be presented at the 2017 Innovate to Motivate® Conference, December 6-8, 2017, in Nashville.

The nomination submission below should be emailed to no later than November 13, 2017.

Important: If your organization is one of the award winners, you will receive a  complimentary registration to the conference where you will present your innovation in a workshop. Your organization will be responsible for your travel expenses.

Our conference attendees look forward to learning about the winner’s innovations. If you cannot travel to Nashville to present your winning innovation, please re-consider submitting a nomination.

If you have questions regarding the nomination process, contact Amy Showalter at 513/762-7668 or

For questions regarding the 2017 Innovate to Motivate® National Conference for Political Involvement Professionals, contact Amy Showalter or Jackie Harris, 513.762.7668 or send an e-mail inquiry to or

Nomination Submissions

To enter a nomination for the Showalter Political Involvement Program Innovation Award©, provide the following information in an email:

  1. Nominated organization
  2. Name of person submitting the nomination
  3. Submitter’s phone number and email address
  4. Name of program manager/senior administrator
  5. Is the nomination for grassroots or PAC?
  6. What is the innovation?
  7. What prompted this innovation?
  8. How is this innovation likely to change the way political involvement programs are conducted?
  9. What can government relations professionals learn from your innovation?

Feel free to expand your response to the questions above by providing supporting materials by email only. Send your nomination to

Questions? Contact Amy Showalter at or 513-762- 7668.