How can you make sense of the reams of digital data on social media posts? While “big data” is all the rage and can be valuable, for most corporate and association campaigns, it’s relevant data that matters most. In this workstorm, you’ll learn innovative ways to apply research findings with relevant data to:

• Create a baseline that clarifies your fundraising priorities
• Determine your most profitable fundraising activities
• Predict the type of stakeholder most likely to contribute to your PAC
• Uncover salient messages to spur PAC contributions
• Reveal what doesn’t matter to PAC prospects
• Predict whether an employee or association member will be an effective PAC Champion
• Create a “PAC conversion formula” to convert a PAC prospect to a PAC contributor

Katharine Emerson
Manager, Government Affairs
Monsanto

Meaghan Killion Joyce
Political Affairs Manager
International Paper