Many political involvement professionals are concerned about their stakeholder’s social media engagement. They want them to be active online, but also are nervous about potential online gaffes that reflect poorly on the organization. Few crises in this digital age aren’t significantly impacted by social media and related online communications; however, some crises are caused 100% by damage from an organization or individual online. With the dramatic increase in the use of social media by political involvement professionals, starting with the first Obama campaign, came an increasing number of crises CREATED by the use of social media. In this interactive session you will learn:

• About the intersection of social and traditional media relations
• How to avoid social media crises
• How to manage social media crises when you can’t avoid them
• About specific tools useful to social media crisis prevention and response

Warning: Presenter Jonathan Bernstein is a “teach by walking about” speaker who is more likely to sit on your table while he’s speaking than stand behind a podium. Prepare to be engaged!

Jonathan Bernstein
President
Bernstein Crisis Management, Inc.