Authenticity—in increasing numbers, your audiences demand it. Not just for authentic experiences and relationships—but also the desire for authentic requests for grassroots involvement and credible appeals for PAC contributions. What do we do, what appeals can we make, to an audience cloyed with slick marketing appeals and fake public figures? To an audience starved for authenticity?

Join I2M’s “Weapon of Mass Instruction,” Dr. Kelton Rhoads, to:

• Recognize the six stages of authenticity
• Understand the triggers that cause people to assign credibility and authenticity to you or to take them away
• Learn how to deliver appeals that audiences recognize as honest and genuine
• Employ three practical, fast-acting strategies that are known to the social sciences to rapidly increase credibility
• Learn how to actually measure your online and offline communications for authenticity to increase your grassroots engagement and PAC contributions.

Dr. Kelton Rhoads
Director, Working Psychology, Adjunct Professor, Annenberg School for Communication; University of Southern California; Joint Special Operations University
Working Psychology; USC